Swish and Inet describe a purchase of a USB-C cable as the first agentic purchase carried out with Swish. The AI agent Claude found the product and initiated payment, before the customer approved and paid via Swish.
Swish and Inet describe a purchase of a USB-C cable as the first agentic purchase carried out with Swish. The AI agent Claude found the right product, helped choose a delivery option and initiated the payment, before the customer approved the order themselves and paid via Swish. The agent then confirmed that the order had been paid.
"This is a hugely exciting development that we want to help shape. The purchase at Inet is a first example of how Swish can work in this new kind of customer journey. In agentic commerce, where AI is taking on more and more tasks, it becomes essential to offer payment methods people trust and recognise," says Urban Höglund, chief executive of Swish.
Inet has set up its own MCP server – the Model Context Protocol, an open-source standard developed by Anthropic that lets AI services communicate with external services – that lets AI agents place orders directly on a customer's Inet account, from within the chat or terminal itself. The agent can search for the product, place the order, send a Swish request and give delivery information in the chat. The only manual step is that the customer must approve the Swish request themselves. The order then appears on the customer's Inet account as normal.
The feature is not enabled by default. Customers who want to shop this way must actively turn on Inet's MCP connection in the relevant AI service. Inet has produced guides for getting started in Claude Chat, Claude Code and ChatGPT, but the set-up should work in any AI client that supports MCP configuration. Without activation, nothing changes from before, and customers can keep shopping as usual with no AI involved.
Inet writes that it understands shopping through an AI service can feel unfamiliar, but stresses that this does not change its approach to personal service. The company compares the offering to the option of paying with cryptocurrency on inet.se: it may end up a niche feature for enthusiasts, but Inet wants to be ready regardless, in case it becomes a more common way to shop in future. Its human customer service and personal advice remain unchanged alongside the new offering.
Sources: Swish, Inet
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