Rumble's new MoonPay-powered wallet pulls the “creator economy” out of theory and into practice, allowing mainstream creators and influencers to access Web3‑like, on-chain revenue streams without leaving a familiar Web2 platform.
Rumble is now rolling out a separate, built-in crypto wallet in partnership with Tether and powered by MoonPay. Creators can here receive tips and support in assets such as Bitcoin, USDT and other stablecoins, all from within the platform. Rumble's new crypto wallet thus allows mainstream content creators to use Web3‑like, on-chain payment systems without abandoning a traditional and familiar Web2 platform.
“The Creator Economy” has long been divided between Web2's massive, ad-driven platforms and Web3's smaller but ownership-focused experiments. By connecting a self-managed crypto wallet and fiat on‑ramps directly into a YouTube‑like video platform, Rumble's MoonPay integration shows how these two worlds are beginning to merge in a way that content creators and influencers can actually use in their everyday lives.
Rumble is rolling out a separate, built-in crypto wallet powered by MoonPay so creators can receive tips and support directly in assets like Bitcoin and stablecoins, all from inside the platform. MoonPay provides the infrastructure and turns card payments and other local payment methods from fans into on‑chain balances that the creators actually own and control.
Unlike many experimental Web3 projects, this wallet resides at the core of a large, existing video ecosystem, not out on the periphery. For content creators and influencers, that means the leap from “viewer” to “on‑chain supporter” is one click, not a separate app, seed phrase or DeFi round.
Over the past ten years, Web2 platforms such as YouTube, TikTok and Instagram have built the creative economy around ads, sponsorship deals and built-in betting features that are completely controlled by the platform. The content creators and influencers gained reach and distribution, but were left with opaque recommendation algorithms, shifting revenue rules and slow, fee-heavy payout cycles.
This model worked for a small top tier of creators, but allowed most people to earn little compared to the value they created. It also left them vulnerable to financial de‑platforming: a policy change, a payment freeze or advertiser exodus could wipe out their main income overnight.
Web3 tools reversed the logic by putting wallets, tokens, and NFTs at the center of creator monetization, enabling direct, peer-to-peer value transfers between fans and creators. On‑chain rails provided faster, limitless payouts and programmable revenue structures, from revenue-sharing tokens to NFT‑based memberships.
Yet most of this innovation took place on cryptonative platforms with smaller audiences and cumbersome user experiences. For mainstream creators, asking fans to leave a familiar app, set up a wallet, buy tokens, and come back, became too much friction for too little reach.
Rumble's Wallet effectively imports Web3 mechanisms into a large-scale Web2 environment, rather than forcing creators onto a new platform. Fans watch and engage as before, but can now tip and support in crypto via a built-in wallet, while MoonPay quietly handles on‑ramping from fiat in the background.
This hybrid approach allows discovery, community building, and content hosting to remain a Web2-based user experience, while moving the money side onto open, programmable payment networks. In practice, a Rumble channel is starting to look less like a pure ad account and more like an on‑chain micro-enterprise with its own treasury and cash flows.
First, it challenges the idea that the “Web3‑creator economy” must live on new, separate apps. Rumble shows that Web3's core value - direct, boundless, programmable payments - can instead be built into existing creator platforms as an optional, embedded layer.
Second, it sharpens the debate over censorship and financial freedom. When creators' revenue flows through open crypto-based payment systems rather than exclusively through banking partners and ad networks, potential de‑platforming loses some of its financial clout and threat.
If this model works, the typical Rumble channel evolves from a feed of videos to an observable on‑chain device: a wallet with recurring fan payments, reserves and risk profile. Some creators will use it as a high-frequency betting pot, others as a long-term treasury that accumulates Bitcoin or stablecoins, but in both cases the economy becomes more transparent and portable than traditional Web2″ payments allow.
This again opens up space for new layers — analytics, discovery and financial tools that treat creators like small, on‑chain businesses. Rumble's novelty is thus not just a product launch; it is a signal that the long-promised bridge between the Web2-based creator universe and the Web3 economy has finally been given a concrete, live case to point to.