Finnish Coinmotion has opened its regulated crypto platform to Swedish customers and is aiming to take a position in a market with a high savings culture and lower crypto adoption than neighboring countries.
In 2025, Coinmotion became the first player in Finland to be approved as a crypto-asset service provider (CASP) under MiCA, giving it the right to passporting the service to the rest of the EU/EEA, including Sweden.
Coinmotion, which was founded in 2012, uses the experience of its home market Finland to build a distinct, Nordic-rooted position in Sweden. The ambition is to offer Swedish savers a regulated path into crypto via a platform with a CASP (Crypto-Asset Service Provider) license under the MICA (Markets in Crypto-Assets Regulation) regulations. Sweden is a market where many are already actively investing in stocks and funds, but where crypto adoption still lags behind the rest of the Nordic countries.
The establishment in Sweden started in autumn 2025 and is led by Christer Ekman, Country Manager Sweden (pictured). In early January 2026, Martin Olsson-Prescott joined as Growth & Partner Manager, and at the same time they moved into an office at Kungsholmen in central Stockholm, which is now the company's base in Sweden.
Coinmotion is Finland's largest cryptocurrency trading platform and a leading player in digital asset investments in the Nordic region. The company has over 170,000 clients and 60 employees in Finland and Sweden, and profiles itself as a regulated investment platform rather than a mere “trading exchange”. After Coinmotion obtained a CASP license from the Finnish Financial Supervisory Authority in June last year, the license was passported to Sweden. That implies that Coinmotion is now a licensed crypto investment platform in both Finland and Sweden. The company believes that regulation strengthens its position and gives investors clarity when identifying reliable trading venues, inviting Swedish investors to spot trading in crypto delivered in a regulated, transparent and cost-effective manner.
“In Finland we are a household name on par with the global platforms Coinbase and Binance, but in Sweden we enter as a pure newcomer with zero percent familiarity. We have a long-term investment plan and are going to build the brand from scratch,” says Christer Ekman, Sweden CEO of Coinmotion.
He stresses that the extension of the company's CASP license to Sweden is the foundation of the strategy:
“By combining our license with well-known Swedish security solutions like BankID, we create the secure infrastructure required for Swedes to include crypto as a natural part of their long-term savings.”
Ekman has a background in digital marketing, e-commerce and fintech, and has helped drive growth in several well-known Swedish companies. He has been active in crypto since 2017, and believes that much of today's communication about cryptocurrencies is unnecessarily technical.
“We want to reach those investors who are already saving in mutual funds and stocks, but who are considering taking a first step into crypto — initially through a small, deliberate exposure to bitcoin,” explains Ekman and continues:
“Sweden has a very strong savings culture. According to our market research, 77% of Swedes have savings in savings accounts, mutual funds or stocks, but only 7% have invested in cryptocurrencies as of today. In Finland, 48% of the population has savings, but as many as 13% own cryptocurrency. We therefore see tremendous potential in Swedes who want to move a small part of their portfolio to crypto and let it become a natural part of their long-term savings.”
Coinmotion offers a cryptocurrency trading platform aimed at both individuals and businesses, combined with an OTC desk for larger trades, with the ambition over time to develop more advanced solutions. In Sweden, users have until now seen euros as the default currency in the app, but soon an update will be launched showing everything in Swedish kronor (SEK) and Swedish interface in the app. This allows Swedish investors to make their trades in their own currency, in the same way as with stock trading. In addition, Coinmotion is working to implement several local deposit methods to mirror Swedish payment habits and lower the threshold for new users.
Ekman notes that Coinmotion meets both local and international players in Sweden, including Swedish crypto exchanges and global platforms. At the same time, he sees a growing offering of exchange-traded crypto products (ETPs) as complementary alternatives. The fact that competition is increasing, he sees only as positive for the industry as a whole:
“The fact that there are several serious players in the market contributes to the normalization of crypto towards banks, governments and new investors alike. We don't see it as a downside, but rather as a number of us collectively educating the market about the benefits of crypto,” said Ekman.
Coinmotion currently has a selection of nearly 300 different cryptocurrencies available for trading around the clock.
