New analysis from Orange Wheel: The Rise of Bitcoin Treasury Companies

Orange Wheel has examined the top 150 public companies by BTC holdings and applied a taxonomy to help investors, strategists, and boardroom decision-makers understand why and how these firms are adopting Bitcoin.

August 6, 2025

Much has been made of public companies putting bitcoin on their balance sheets — often oversimplified as “MicroStrategy copycats.” But beneath the headlines lies a far more complex and strategically diverse phenomenon.

From capital structurers acting as high-leverage BTC proxies, to miners rethinking their sell strategy, to AI and Web3 firms embedding Bitcoin into their operations, the motivations and implications vary widely.

According to Orange Wheel: “This is Gresham’s Law in action by corporate actors: “bad money” (fiat) spent, “good money” (bitcoin) saved.”

Full report available here on the Orange Wheel website.

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