Mr. Andersen reveals his master plan to revolutionize Bitcoin access through H100’s innovative strategy, blending digital asset management and active BTC accumulation. Discover how Project Svalbard fits into his vision to 10x H100’s Bitcoin holdings.
EXCLUSIVE VIDEO INTERVIEW WITH SANDER ANDERSEN
Today, H100 shared a letter from the management, as well as the public roadmap for Project Svalbard. Kaupr is excited to present an exclusive video interview with Sander Andersen, or Mr. Andersen on X, where he reveals the master plan behind H100’s rapid rise as a Nordic Bitcoin treasury company. Watch for insights on his early ventures, the blueprint for a Nordic Bitcoin treasury vehicle, and his ambitious goal to multiply H100’s Bitcoin holdings tenfold.
Sander Andersen’s entrepreneurial journey began in health technology with EntireBody in 2016, focusing on digitalized exercise and nutrition coaching. His move into crypto was inspired by early engagement with Bitcoin and a belief in the power of tokenization, eventually founding Finpeers in Switzerland to democratize private equity through blockchain technology.
H100 aims to revolutionize Bitcoin access with a unique strategy blending digital asset management and active Bitcoin accumulation. Sander Andersen, the CEO from February to September, but now the Chairman of the Board, shares the journey, the Operation Svalbard plan, and the ambition to 10x their Bitcoin holdings.
H100 originated from a strategic reverse merger between EntireBody and a Swedish public company, with the goal of becoming the leading Bitcoin accumulation vehicle in the Nordics. Early backing from experienced investors, including Adam Beck and Norwegian partners Kristian G. Lundkvist and Jonatan Raknes, helped shape H100’s innovative approach of combining Bitcoin as collateral with sophisticated financial architectures.
The journey began with a letter of intent to the Swedish public company in autumn 2024, approximately six months before H100’s public launch. In conversation with Kaupr, Sander Andersen emphasizes that these preparations, along with the extensive network he had built over years, were critical to H100’s rapid rollout throughout 2025 — and he confirms without hesitation that it was very much his plan.
Reaching 1000 BTC was a critical milestone for H100, marking the start of their mission to build scalable systems and make their stock globally accessible. Their current focus is scaling 10 times that amount, requiring new capital structures and strategic partnerships with family offices and institutional investors.
H100 has unveiled a 21-point plan, Operation Svalbard, focusing on transparency, shareholder value, and community engagement. The plan culminates in an exclusive investor gathering in Svalbard, designed to connect leaders through unique experiences that foster deep discussions on the future of Bitcoin treasury companies.
Despite recent price fluctuations and skepticism in the crypto and Nordic markets, H100 remains confident. The company emphasizes key performance indicators like Bitcoin per share growth and prioritizes building relationships with large investors while educating the market to unlock broader acceptance of Bitcoin treasury strategies.
H100 sees the Nordics as fertile ground for Bitcoin treasury companies, citing strong infrastructure, digital readiness, and a historic affinity for commodities. Sander Andersen believes innovation here will continue despite regulatory challenges, with the company poised to lead the market through education and pioneering financial products.
Timestamps
00:00 Intro and welcome Sander Andersen
01:07 From being a swimmer to being a founder
03:01 Where to start a business in crypto
05:35 Democratization of private equity
06:42 Focusing more on Bitcoin Equity
09:50 Creation of H100 as a Bitcoin vehicle
12:03 Looking into Bitcoin strategies
12:50 The relationship with Adam Back
14:35 H100 pushed on the gas pedal
16:25 How to scale 10x from here
17:34 New funding and new projects
19:08 The US is far ahead of Europe
21:09 The Nordics are lagging, but can move
22:47 Thoughts about the Nordics and Sweden
25:27 Sweden, the place to be and to invest
27:19 Decline in prices, premium, and mNav
32:17 We are very early in this industry
33:56 The Project Svalbard Plan
35:29 Event in Svalbard with raw experiences
37:13 Wrapping up
