For the first time, more Danes under the age of 40 own cryptocurrencies than hold shares via an investment platform. This is shown in a new national survey from K33 Research, conducted in partnership with Nordic Blockchain Association and Firi
The survey was presented during Crypto Adoption Week, which includes the release of corresponding surveys for Sweden, Finland, Norway, and the broader Nordic region
The results from the Danish survey point to a clear shift in how young adults in Denmark invest. A distinct generational change in financial preferences is underway, with younger Danes increasingly choosing digital assets over traditional equity investments
At the same time, the Danish crypto market continues to grow steadily, with an estimated 510,000 adult Danes — equivalent to 10.4% of the population — now owning cryptocurrency. This equates to an increase of 60,000 new crypto owners over the past year.
The findings show that crypto is becoming solidly established among younger generations, women, and higher-income households, while expecting a significant proportion of the population to enter the market over the coming decade.
10.4% of all adult Danes own crypto, up from 9.8% last year.
“An estimated 350,000 Danes under 40 currently own cryptocurrency, compared to 338,870 in the same age group who own shares through brokerage accounts.
“Adults between the ages of 30 and 39 are driving the growth, with ownership rising sharply from 12% to 21%.
31.2% of Danish men under 40 own crypto, compared to 8.8% of women in the same age group.
“Female adoption is increasing, from 3.3% to 4.4%, while male ownership is stable at 16.5%.
More young Danes own crypto than stocks: 350,000 under 40s own crypto, versus 338,870 who own shares.
— 7.3% of all Danes have previously owned crypto but no longer do so, giving a combined share of current and former owners of 17.7%.
“Danish crypto wealth is estimated at DKK 38 billion, up from DKK 23 billion last year.
“Lunar is the leading Danish trading platform (10%), while Coinbase remains the most used foreign exchange (29%).
While older Danes are still more active in traditional stock markets, the findings show that younger generations:
— adopt digital investment platforms faster,
— shows a greater risk appetite,
— and views cryptocurrency as a natural part of a modern investment portfolio.
This shift points toward a structural change in how future generations will allocate capital and relate to financial markets.
The market is also in the process of splitting into two distinct user groups:
— An informal majority with portfolios under DKK 10,000, which makes up two-thirds of the owners.
— A crypto-native core, typically aged 30—39, with portfolios over DKK 100,000 and high usage of DeFi, NFTs and high-end products.
Despite weakened market sentiment over the past year, 24% of all Danes still believe they will buy crypto within the next decade, underscoring strong long-term growth potential. This could involve up to 1.15 million Danish crypto owners by 2036.
Vetle Lunde, Senior Analyst, K33 Research:
“The fact that more young Danes now own cryptocurrency than stocks is a powerful signal of a changing investment landscape. Digital assets are no longer a niche — they have become a central part of how younger generations relate to finance.”
Magnus Jones, Nordic Blockchain Association:
“The figures confirm what we are seeing in the Nordic ecosystem: crypto is moving from niche to mainstream, driven by accessibility, knowledge and a generational shift in investment behaviour. Denmark is positioning itself as a leader in responsible adoption and digital innovation.”
Karina Rothoff Blix, Country Manager Denmark, Firi:
“The fact that more young Danes now own cryptocurrencies rather than stocks is a historic milestone. The sharp growth among 30—39 year olds and women confirms that cryptocurrency is no longer a niche, but is becoming a permanent part of Danes' portfolio. With over half a million Danish owners, we see a growing need for platforms that offer peace of mind and local anchoring.”
The Danish Crypto Adoption Survey 2026 is based on responses from 1,013 adult Danes in a Norstat survey conducted in the first quarter of 2026. The report covers ownership levels, demographics, wealth distribution, market behavior, platform usage and expectations going forward.
The Danish Crypto Adoption Survey 2026 is part of a series of surveys in the Nordic region covering Denmark, Sweden, Finland, Norway and the Nordic countries collectively. The surveys are conducted by K33 Research in partnership with Nordic Blockchain Association, Firi, Kaupr, Blockpit, d-fine, Kvarn X and Brava Finance.
All the surveys are presented as part of Crypto Adoption Week March 23—26, 2026 and are published country by country, as well as a report comparing data from all the Nordic countries. The findings are presented and discussed in five live events, which you can follow and later view recordings of here: www.kaupr.io/en/crypto-adoption-2026. On the same page, the reports will be published and can be downloaded.
