175,000 Latvian adults own cryptocurrency today – equivalent to 11.5 percent of the population. Latvia stands out with the highest share of female crypto owners across both the Baltic and Nordic regions.
The figures come from the Baltic Crypto Adoption Survey and were presented at Baltic Crypto Adoption Week 2026. While overall adoption has increased only modestly over the past year, Latvia distinguishes itself with exceptionally broad demographic participation – driven by urban professionals, higher-income earners and, most notably, strong female engagement.
Disclaimer: This is an illustration created using AI.
"Latvia stands out this year with the highest level of female participation we observe across the Baltics and Nordics. Combined with resilient adoption and strong future expectations, this points to a crypto market that is both broad and increasingly mature."– Vetle Lunde, Senior Analyst, K33 Research
Latvia clearly distinguishes itself within both the Baltic and Nordic regions through exceptional female participation in crypto. With 41 percent of owners being women, Latvia has the most gender-balanced crypto market observed in this survey series.
29 percent of Latvian women expect to buy crypto within the next ten years. Female participation is strongest among younger and urban women, and the gender gap is narrowing faster in Latvia than in comparable markets. Although men still account for a higher absolute share of ownership, the data suggests that Latvia's crypto adoption is structurally more inclusive and less demographically concentrated than in most other countries surveyed.
Crypto adoption in Latvia is concentrated among urban, working-age professionals – particularly managers, office workers and skilled employees. Pensioners and service workers remain largely excluded from the market.
Unlike several neighbouring markets, Latvia's crypto growth over the past year has been driven primarily by middle-aged adults, not younger cohorts. This suggests that crypto in Latvia is increasingly moving beyond early-adopter demographics and into financially established segments of the population.
"Latvia shows that crypto adoption does not have to be narrowly concentrated. Strong participation among women and middle-aged professionals makes Latvia one of the most demographically balanced crypto markets in the region."– Magnus Jones, Nordic Blockchain Association
Despite modest holdings and limited speculative exposure, future demand signals are among the strongest in the region. 52 percent of adults aged 18–29 expect to buy crypto within the next ten years, and 45 percent of those aged 30–39 say the same. Among current owners, conviction is particularly high – nearly nine out of ten plan to increase their holdings.
The findings indicate that Latvia's crypto market is increasingly driven by long-term engagement rather than short-term hype.
This report is part of a wider Baltic study also covering Estonia, Lithuania and the Baltics as a whole. Baltic Crypto Adoption Week is a collaboration between K33, Firi, Nordic Blockchain Association and Kaupr, in partnership with the Latvian Blockchain Association (LBAA), Estonian Web3 Chamber (EW3), UN:BLOCK, CoinsPaid, Kraken, Brava Finance and Kvarn X. All three country reports are released on Thursday 9 April and can be downloaded at kaupr.io/baltic-crypto-adoption.
