Kaupr is now launching Invest – a new universe for new and experienced investors looking to explore crypto and digital assets, from buying and selling on crypto exchanges to listed crypto products, stocks, funds, and tokenized real-world assets
The new pages bring together the full range of ways to invest digitally, so you can more easily choose solutions that fit your experience, risk profile and time horizon.
With Invest, readers get one unified place to orient themselves in the full spectrum of crypto and digital investments. Structure and content are built around the investor — from the one contemplating their first bitcoin purchase to more experienced investors who want to use ETPs, ETFs, mutual funds, tokenized values, and crypto stocks in a holistic portfolio. We will start by facilitating news within the eight topics, but gradually the pages will also contain more educational and knowledge-oriented content — and we will be happy to hear from you about what you think the different pages should contain.
Invest is built to mirror how people actually invest, not just how the industry organizes itself. Instead of sharply distinguishing between crypto and “the rest,” the structure shows how digital assets, funds, stocks and tokenized values can play together in one and the same portfolio. The idea is to provide both new and experienced crypto investors with a clearer map of opportunities, risks and means throughout their investor journey.
The new Invest pages contain a landing page, Investments in digital assets, and is then divided into eight themes that each respond to different needs and questions investors typically have.
The crypto trading pages are all about the actual buying and selling of cryptocurrency and tokens. The focus here is how you can take positions — from the first single purchase to more active trading — and how different approaches to trading are related to time horizon and risk profile. The goal is to make it easier to understand what it involves to trade crypto, and how it can fit into a broader investment plan.
Crypto returns cover the opportunities for ongoing returns and benefits of crypto, beyond pure price recovery. This is about products and solutions that provide interest, lending or payment options based on digital assets, and how this affects flexibility, risk and liquidity for you as an investor. The section is especially relevant for those who want to use crypto more actively in your finances, not just “hodle”.
Under Regulated Products, you'll find content about ETPs, ETFs, funds, and other structured solutions that provide exposure to crypto within clear, regulated frameworks. This is useful for investors who want crypto exposure but prefer products and structures that are more similar to traditional securities they already know from mutual funds and exchanges. Here you will be helped to see how such products can fit into existing savings and investment setups.
The Tokenized Values section deals with Real World Assets (RWAs) and other values that are packaged as digital tokens. It can be commodities such as gold and silver, but also various types of securities and other assets that are turned into digital investment objects. This section is for those who want to understand what new opportunities tokenization provides for ownership, fractionation, trading and diversification — and how it can be used in the portfolio.
Funds and alternative investments
Funds and Alternative Investments brings together content about savings funds, hedge funds, and other solutions that provide crypto exposure via professional management. Here, the focus is how such products can be used for long-term savings or more advanced management, and what distinguishes them from owning single coins or tokens outright. The section is particularly useful for investors who want digital exposure but prefer to assemble their portfolio through mutual funds.
The Crypto Stocks pages show how listed companies with clear crypto exposure can be used as indirect input into the digital ecosystem. Instead of owning crypto outright, you can invest in companies where revenue, growth or balance sheets are closely tied to crypto and digital assets. This provides an option for investors who thrive better in the stock market, but still want to take part in developments in crypto.
The personal finance section links investments to everyday life: taxes, budgets, savings deals and long-term goals. Here you'll find guides and news on crypto taxes, fund saving and how digital investments affect your personal finances over time. The goal is to make it easier to make crypto and digital assets play on par with the rest of the economy, not against it.
Onboarding is the starting point for learning, start-up and adoption. This section brings together content that explains concepts, risks and practical choices for both new and more experienced investors who want to structure their knowledge better. It ties learning resources and news coverage together, allowing you to build expertise while following developments in the market.
The new Invest pages are a first step in bringing together the investment content more clearly around the needs of different types of crypto investors. We start by organizing and facilitating news and insight material within the eight themes, but the ambition is to build out the pages with more educational and knowledge-oriented content over time. Feel free to give us feedback on what you think the different pages should contain — what questions you're faced with, what formats you miss, and what can make you safer and better equipped as a crypto investor.
