Marte Eriksen Skoglund is stepping down as COO of Firi, just over a year after taking on the role. She is moving on to new opportunities beyond fintech and will take a short break before her next step.
A year and a half ago, Kaupr wrote about how Firi and CEO Thuc Hoang Build a new management team after several key profiles had left the company. The aim was to rig the organisation for the next phase of growth, with clearer roles and more power in both technology, commercial venture and regulation. Shortly after, we were able to tell that Marte Eriksen Skoglund stepped in as the new COO, after many years in leading roles in Verifone.
Skoglund is now stepping down – just over a year after taking on the role.
Since 2024/25, Firi has continued to ramp up its ambitions as a Nordic crypto player.
In a video interview with CEO Thuc Hoang last autumn we described how the company was getting ready to enter Sweden, working on further product development and heralding a major B2B venture. In February this year, we described how the company is about to take the leap from popular favourite on the retail side to a more industrial, institution-ready platform — with an increased focus on B2B, MICA customization and digital asset infrastructure. Central to this venture are recruiters Robert Stephan Ekheim as Chief Revenue Officer and Ted Scheiman in a key role on digital assets and crypto trading. Along the way, Firi has also strengthened its analytics capabilities through the hiring of crypto analyst Mads Eberhardt.
Now Skoglund reports that on Friday she had her last day as COO at Firi, and that she is moving on to new challenges outside fintech. In an update on LinkedIn, she describes her time at Firi as an energizing and rewarding period, where she has had the opportunity to work closely with competent colleagues in an important phase of the company's development. At the same time, she points out that Firi is ahead of an exciting road ahead, and that she looks forward to following the further journey from the outside.
Skoglund writes that earlier this year she made the decision to resign, after an opportunity arose where she can expand her professional catchment and work wider than just in fintech. Before stepping into her next role, she plans a short break -- a transition she says she's genuinely looking forward to.
For Firi, the departure means that the company may have to re-adjust its management team, in a phase in which the company continues to strengthen its commercial, analytics, B2B and regulated infrastructure for the Nordic and European crypto markets.
