Kaupr enters 2026 focused on helping brands increase visibility, reach, and engagement with the Nordic Web3 and digital finance community across web, social, video, newsletters, and events.
Through targeted and integrated campaigns and sponsorships, Kaupr positions partners at the center of conversations shaping the future of blockchain, crypto, and digital assets in the region.
Kaupr offers companies and projects a timely opportunity to build brands, visibility, knowledge, and communities in a Nordic market that is evolving in parallel with the rollout of MiCA and clearer EU-wide rules for digital assets. “Mature regulation and a more professional market create a window where serious players can really define their role,” says Morten Myrstad, founder of Kaupr. “Kaupr’s ambition is to be the Nordic Web3 media partner that helps brands build trust, visibility, and community in this new phase for digital finance.”
Kaupr is more than a news site; it is a Nordic digital finance and Web3 community network connecting professionals, founders, institutions, and service providers across the region. For commercial partners, this means campaigns can be placed directly where industry stakeholders already seek news, analysis, and context on digital assets and fintech. As regulation matures, investors and institutions increasingly look for trusted information and credible actors, creating strong demand for media-driven thought leadership and ecosystem-building around compliant Web3 innovation.
Over the past 12 months, Kaupr’s audience has expanded significantly across social media, newsletters, YouTube, and the website. To capture this in a single metric, Kaupr uses “touchpoints” to describe how and where audiences interact with its content and products; the platform now reaches more than 12,000 cumulative touchpoints across web, social, video, and newsletters, giving partners a broad and interconnected contact surface with the Nordic Web3 community.
On Kaupr’s own platforms, advertisers and sponsors can work with a clear set of core products designed for visibility, engagement, and seamless integration into the editorial universe.
Kaupr keeps a clear distinction between editorial and commercial content. Paid placements such as native ads, press releases, and sponsorship integrations are always labeled, while editorial coverage and speaking roles are selected independently to protect integrity and audience value. At the same time, paid content is positioned for high visibility over time on key areas of the Kaupr website and across Kaupr’s platforms, ensuring partners gain both prominence and longevity for their messages.
In addition to the core products, Kaupr is developing sponsorship formats that allow brands to integrate more deeply into content and community activity. These options are ideal for partners who want early-mover positioning in Kaupr’s next phase of growth.
Companies interested in being pilot partners on these and other formats can contact Kaupr for early access and co-creation of new commercial channels.
Kaupr’s multi-channel presence ensures that brand messages are seen repeatedly and in relevant contexts, rather than as isolated impressions. Partners gain visibility in news articles, newsletters, social media posts, and video formats that reach a targeted audience within the Nordic digital finance and Web3 ecosystem. Campaigns can be designed to build authority through thought-leadership content, drive engagement via social and newsletters, and support concrete outcomes such as lead generation, recruitment, or event participation, helping brands turn exposure into meaningful interaction with their target groups.
