Safello AB was authorized in October as a provider of crypto services under the EU's MICA regulation — one of the first in the Nordic region. This enables expansion into Finland before year-end, with a broader cross-border service offering.
Safello is led by general manager Emelie Moritz (pictured).
Financial Highlights Q3 2025
- Net sales increased by 16% to SEK 165.7 million (143.2), mainly driven by increased sales orders and higher average order value.
- Gross profit rose by 44% to SEK 13.4 million (9.3), thanks in part to realized gains from the sale of long-term cryptocurrency assets and activated own work.
- EBITDA ended at SEK 0.5 million (-0.4), while operating profit was SEK -1.1 million (-0.9) — charged by depreciation and impairment of TAO inventory due to lower market capitalization.
- The result for the period was SEK -1.1 million, and the number of orders increased marginally to 41.4 thousand.
- The average purchase order value increased to 2.6 KSEK (+18%), while the sales order value decreased.
- For the first nine months of the year, net sales decreased by 7% to SEK 490.5 million, while gross profit increased by 10%.
- Operating profit was weighed down by investments in MICA/DORA implementation and product innovation.
- The strategic allocation from BTC and ETH to TAO led to both realized gains and value losses, as well as a clear bet on decentralized AI.
Strategic Collaborations and Innovation
- Framework agreement with Marginalen Bank: Integrates banking services on the platform — launch is expected towards the end of the year.
- TAO staking & staking: Relocation from BTC to TAO and institutional staking via Yuma strengthen both ROI and engagement in the Bittensor ecosystem.
- Launch of TAO ETP: Europe's first physically secured ETP for Bittensor's TAO, scheduled IPO on SIX Swiss Exchange in November.
- New partnerships: Agreements with BitGo (custody), Trustly (payments) and SCRYPT (liquidity) as well as Atoma Studio collaborations with Talos, Exponential Science and Global Ledger.
- Innovation drive: Safello Labs publishes report on decentralized AI and launches Wu-Tao -- an assessment platform for BitTensor subnets.
Emerging markets and marketing
- Collaboration with Fragbite Group: Safello Becomes Preferred Partner for Fragbite's BTC Trading; Fragbite Aims to Triple Its Treasury.
- Sponsorship of Svenska Cupen in Counter-Strike 2025: First entry into e-sports aims to strengthen brand engagement among young adults and app users.
Summary
Safello is accelerating its strategy, combining regulated crypto infrastructure, institutional partnerships and innovative cryptocurrency assets. With MICA authorization and imminent expansion into Finland, the company is positioned for further growth in the Nordic Web3 landscape.
