Crypto ownership in the Nordics continues to grow. For the second consecutive year, the share of adults who own cryptocurrency is increasing, driven by strong growth in Sweden, steady gains in Denmark, and solid long-term interest across the region.
This Nordic growth comes despite declining adoption in Finland and Norway. This year’s figures highlight clear differences between the countries, in terms of market infrastructure, investor demographics, and how people have responded to the past six months of downturn in crypto markets.
In Norway, Sweden, Denmark and Finland, there are now a combined 2.5 million adults who own crypto. This equates to 11.1 percent of the adult population, up from 9.6 percent last year. Squeeze.
The increase corresponds to 326,000 new owners in the region over the past year.
At the country level, ownership is distributed as follows:
Sweden: 1,135,000 owners (13.4%, up from 7.4%)
Norway: 480,000 owners (10.6%, down from 12.3%)
Denmark: 510,000 owners (10.4%, up from 9.8%)
Finland: 380,000 owners (8.2%, down from 11%)
Across Sweden, Denmark and Norway, figures show that younger adults still prefer crypto over stocks: 1.53 million adults under 40/50 own crypto, versus 938,000 who own stocks.
Povrati Nordisk v Crypto Adoption was based on interviews with 4,098 adults across the Nordic region and was featured during Crypto Adoption Week on Thursday, after the set has featured the publication of national surveys for Denmark, Sweden, Finland and Norway. The Crypto Adoption Survey is a Nordic survey by K33 Research, conducted in collaboration with the Nordic Blockchain Association and Firi, with Kaupr as a media partner and organizer of five live broadcasts with presentations and discussions.
Although the Nordic picture overall points upwards, the region is far from homogeneous. Sweden stands out with extraordinary growth, with over 500,000 new crypto owners — the largest increase measured in any Nordic market in this year's round. Denmark continues a steady rise to 10.4 percent.
Norway is moving in the opposite direction, with a decline from 12.3 to 10.6 percent, but remains one of the most crypto‑active markets, not least due to high usage of local exchanges. Finland is seeing the sharpest decline, driven in particular by younger adults exiting the market. The differences between the countries reflect variations in market infrastructure, investor demographics, and how people have responded to the past six months’ downturn in crypto markets.
Trading habits and platform choices vary considerably between the Nordic countries. In Norway and Finland, local stock exchanges dominate, while international exchanges have a stronger grip in Denmark. In Sweden, exchange-traded products (ETPs) are particularly popular: 23 percent of crypto owners gain exposure through platforms such as Avanza and Nordnet.
These structural differences affect how crypto is used, held and perceived — from longer-term savings products in some markets to more active trading in others.
Crypto is still most prevalent among younger adults in all Nordic countries. At the same time, 40—49,.
15.2 percent of Northerners 40-49 now have crypto, up from 12.6 percent this year. Among adults under 40, ownership is stable at 18.5 percent, but it is this group that accounts for most of the year-on-year fluctuations.
Despite softer short-term sentiment in all countries except Sweden, one in four adult Northerners respond that they think they will buy crypto within the next decade. If realized, it would more than double current levels and lift overall adoption to around 5.7 million crypto owners in the Nordic region by 2036.
In total, Nordic crypto wealth amounts to an estimated $25.8 billion, equivalent to about 1.1 percent of the global crypto market capitalization. For most, exposure is still relatively modest: Nearly 60 percent of owners have less than $1,000 in crypto. Bitcoin, ETH honey, XRP, SOL and DOGE.
This is what the analysts behind the report say:
“The Nordic region continues to show strong and robust interest in digital assets. Even with market volatility and different national trends, the overall share of owners has grown for the second year in a row, and younger adults remain particularly engaged,” says Vetle Lunde, Senior Analyst at K33 Research.
Magnus Jones of the Nordic Blockchain Association adds:
“The findings show how deeply crypto has penetrated the Nordic financial culture. Fact that younger adults in several countries still prefer crypto to stocks is one of the clearest signals of a long-term structural change.
The Nordic Crypto Adoption Survey 2026 is based on responses from 4,098 adults in Norway, Sweden, Denmark and Finland, collected through Norstat and Maskína in March 2026. The report includes both a Nordic overview and individual country reports, with analyses of ownership levels, demographic patterns, wealth distribution, market behaviour, platform usage and long‑term expectations.
All reports have been presented as part of Crypto Adoption Week, 23–26 March 2026, and are being published on an ongoing basis, together with articles and recordings of the sessions, on the main page for Crypto Adoption Week 2026.
