In just one year, the share of Swedes who own cryptocurrency has risen from 7.4 to 13.4 percent. This is shown in the Swedish part of the Crypto Adoption Survey 2026 from K33 Research, conducted in cooperation with the Nordic Blockchain Association and Firi.
Another key finding is that a very large share of Swedes choose crypto exposure through regulated ETP products traded on investment platforms such as Avanza and Nordnet, instead of using dedicated crypto exchanges. This means that crypto in Sweden is largely brought into the same channels people already use for stocks and funds. This clearly sets the Swedish crypto market apart from the other Nordic countries.
The new figures for crypto adoption in Sweden were presented during Crypto Adoption Week 2026, which also highlights findings for Denmark, Finland, Norway and the Nordics as a whole.
The strong growth means that around 1.135 million adult Swedes now own crypto, an increase of roughly half a million people in just twelve months. This development points to a crypto market that is no longer reserved for early enthusiasts, but is rapidly becoming a genuine part of Sweden’s mainstream economy.
“Sweden has experienced one of the steepest year-over-year increases in crypto adoption anywhere in the Nordic region. Una, med, Sverige som en maturing market for digital assets, Vetle Lunde, senior analyst at K33 Research and an internationally renowned crypto analyst who is frequently interviewed by media outlets such as Bloomberg, Reuters and the BBC.
The figures point to a clear generational shift, but also show that crypto is no longer purely a youth phenomenon. Growth is coming both among young adults and those in mid‑career, while more women than before are taking positions in the market.
At the same time, the survey shows that Sweden stands out in a Nordic context because many people gain crypto exposure through exchange‑traded products on platforms they already use for fund and stock investing. This means that crypto is slipping into established saving habits rather than requiring people to move over to entirely new services and ecosystems.
Here are some of the key figures from the Swedish section of the Crypto Adoption Survey 2026:
Taken together, the figures paint a picture of Sweden as a rapidly maturing crypto market, where adoption is broad across both age and gender. Het meer dan een in fiver Sverige eigen of heeft krachting, it's hard to refer to digital assets as something peripheral or only for particularly interested parties.
At the same time, the strong use of ETPs via Avanza and Nordnet shows that Swedes are largely taking crypto into the savings and investment channels they already know. Nearly a quarter of crypto owners gain exposure via such listed products, and about half of them do not use their own crypto exchanges at all. Dit.
In the longer term, the survey points to continued strong growth potential. Three out of ten Swedes believe they will own crypto within the next decade, which in theory could lift the number of crypto owners up to 2.5 million people by 2036 if expectations strike.
Analistas.
“The Swedish figures are extraordinary and show that crypto is rapidly entering the financial mainstream. Sweden's unique, ETP-driven ecosystem lowers the threshold for getting started, and is a key reason why adoption is growing across all demographics,” says Magnus Jones of the Nordic Blockchain Association.
Also, the Nordic region's largest crypto exchange, Firi, which after being established in Norway and Denmark will now enter Sweden, considers the Swedish adoption figures very interesting.
“Sweden leads the Nordic region with almost doubling the number of crypto owners to over 1.1 million in just one year. The fact that cryptocurrency is now more common than stocks among everyone under the age of 50 marks a historic shift and shows a fast-growing and increasingly established market. Swedish investors clearly demand simple and easily accessible exposure, often via regulated products and the possibility of small savings. The strong market potential makes Sweden an attractive investment area for Firi going forward,” says Ted Scheiman, Country Manager Sweden at Firi.
The Swedish Crypto Adoption Survey 2026 is based on responses from 1,000 adult Swedes in a Norstat survey conducted in the first quarter of 2026. The report covers cryptocurrency ownership, demographics, wealth distribution, market behavior, platform usage, and expectations going forward.
The Swedish report is part of Crypto Adoption Survey 2026, which maps crypto adoption in all the Nordic countries – Denmark, Sweden, Finland, and Norway – as well as in a combined Nordic analysis. The surveys are carried out by K33 Research in partnership with Nordic Blockchain Association, Firi, Kaupr, Blockpit, d‑fine, Kvarn X, and Brava Finance.
All the reports are presented as part of Crypto Adoption Week, 23–26 March 2026, and are published on an ongoing basis, together with articles and recordings of the sessions, on the main page for Crypto Adoption Week 2026.
Wanna read more about how regulated crypto products work in the Nordic countries and who offers them? See News sites about regulated crypto products:
