The crypto broker K33 allows selected clients to put bitcoin and other digital assets as collateral for loans in USDC. The scheme is directly linked to the company's strategy to use its own Bitcoin treasury more actively.

K33 CEO Torbjørn Bull Jenssen describes the launch as a natural next step in the company's development. “Crypto-secured loans give customers access to liquidity without having to sell assets they have faith in over time,” says Jenssen. He also points to the connection with the company's balance sheet strategy: “This is an example of how our Bitcoin treasury is intended to be used for more than just holding bitcoin. It should be put to work in a disciplined way in order to generate returns and strengthen our product offering,” he says.
The new product allows qualified customers to pledge bitcoin or other digital assets as collateral to borrow in the stablecoin USDC. The point is to provide liquidity without customers having to sell assets they want to hold for the long term.
According to K33, this type of crypto‑secured loan has so far been available to a small extent in the Nordic countries, and the offer is aimed at customers who want both liquidity and further price exposure. The loans are to be offered with individually agreed terms, including loan size, maturity and loan ratio.
The launch is directly linked to K33's long-term Bitcoin Treasury strategy, which aims to build a larger bitcoin position that can be used operationally. The company describes this as a way to extract “operational alpha” and establish new revenue streams supported by its balance sheet.
By combining brokerage services with products backed by its own balance sheet, K33 aims to strengthen its role as a broad digital asset house. The new loan product is intended to both increase the utility for customers, expand the product range and create a new revenue opportunity for the Bitcoin treasury.
In the start-up phase, K33 only takes in a limited number of selected customers in the scheme. Interested parties must submit a non-binding registration of interest via the company's website, prior to any further credit assessment and agreement.
All loans are conditional on the customer meeting suitability requirements and the parties agreeing on terms. More information about the product and the application process can be found on K33's own information pages on crypto‑secured loans.
K33 AB (publ) is a Nordic brokerage and infrastructure house for digital assets, listed on Nasdaq First North Growth Market. In recent years, the company has built a significant bitcoin position on its own balance sheet and describes this as a core part of its business strategy.