Jack Dorsey’s payments company Block is sharpening its bitcoin strategy in Cash App by removing markups on larger bitcoin purchases and significantly raising withdrawal limits, aiming to make bitcoin a more visible and active part of users’ everyday economy via Cash App.
Cash App, part of Block, released the news of the bitcoin changes on X yesterday, in parallel with Bloomberg and other news outlets reporting that Block is preparing to cut up to 10 percent of its global workforce as part of a major streamlining and restructuring process.
In a recent press release, the company describes how Cash App will be “built for everyday life with bitcoin,” linking the message to a number of bitcoin features already built into the app. Users can get wages paid out in bitcoin via direct deposit with no fees or spreads, round up card purchases automatically and deposit the difference into bitcoin, and use a Bitcoin Map to find places where bitcoin can be used as a means of payment. Block also highlights how Bitkey, the company's self-custody wallet, and Square tools for stores are tied more closely to Cash App, presenting the three as part of a single Bitcoin-powered ecosystem for saving and spending — not as isolated products.
Over the past two years, Block, led by Twitter founder Jack Dorsey, has rebuilt both its operating model and organizational structure, with the goal of “operating more efficiently” and tying consumer app Cash App more closely to Square, which is used by stores and other businesses. In November 2025, the company launched its first bundled “Cash App Release” with 11 new main features and around 150 enhancements, as a clear signal of a more unified product plan across banking, bitcoin, payments and commerce.
Coverage at the time pointed to how Cash App was moving away from being a mere friend payment app, and into a landscape where stablecoins and more advanced bitcoin functionality are embedded under a familiar user interface. The recent bitcoin press release follows up on this track and attempts to make Cash App a more complete money app for everyday users, while Block tightens up how the various products are interconnected.
In the press release, Block refers to Cash App as “built to live on bitcoin”, thus moving the narrative away from pure trading to practical use in everyday life. The company is removing fees and price spreads on bitcoin purchases over $2,000 to make the pricing structure simpler and larger, regular purchases more attractive to users who already see bitcoin as part of their savings. At the same time, withdrawal limits for eligible customers will be quintupled, making it easier to move bitcoin out of Cash App and into your wallet or other services when you want more direct control.
Bitcoin's grip does not come out of thin air. In November 2025, Block launched the first “Cash App Release”, in which 11 major updates and around 150 minor improvements were packaged into one named launch rather than dripping out individually. This package featured new banking features, trading tools, an AI‑powered assistant, and early support for stablecoins such as USDC, and was presented as a way to make product development more understandable for both mainstream users and more advanced ones.
In this regard, Fortune described how each Cash App user should be given a separate blockchain address, where incoming stablecoins are automatically converted into dollars and outgoing dollars can be converted into stablecoins at will. The idea was to put crypto infrastructure under a well-known dollar interface, allowing Cash App to connect on public blockchains without complicating the user experience. The new, bitcoin‑specific changes can be seen as the next step in the same launch model: instead of scattered small changes, Block shows a series of moves that should collectively make bitcoin more usable inside the app.
Taken together, the 2025 release and the new bitcoin initiatives point to Block attempting to weave bitcoin and stablecoins into mainstream money, not just as a separate “crypto tab.” For Cash App users, the ambition is to have bitcoin and stablecoins available in the background: payments in bitcoin, savings via automated roundups, or payments that technically run over crypto networks but look and feel like regular card or friend payments. When a user wants more control, higher withdrawal limits and the link to Bitkey make it easier to move values into self-preservation, which is important for more crypto-savvy users.
On the store side, Square terminals can increasingly accept payments in bitcoin, while the store can choose to get settlements in traditional currencies if they don't want to hold bitcoin themselves. For users who both have the Cash App and shop with Square customers, it allows bitcoin to flow from wages or savings to actual in-store use — without leaving the Block ecosystem.
Behind these product updates lies a major realignment of Block as a company. Since 2024, Block has changed reporting lines, merged teams and moved in the direction of a more feature-based structure, with goals of better interaction and faster development across Cash App, Square and other devices. Management has referred to this as a move to “operate more efficiently” and to direct product development more directly to the most used parts of the ecosystem, including payments, banking and bitcoin features in Cash App.
For users, the change means that new Cash App features are increasingly coming as part of larger releases and cross-product initiatives, rather than as standalone updates. The Bitcoin-focused move to cut fees on larger purchases and lift withdrawal limits is one example: it is directly linked to previous efforts on stablecoins, Bitcoin Map and Bitkey integration, and is presented as pieces of a more cohesive app for everyday money.
In parallel, Bloomberg reports, via multiple printed news releases, that Block is preparing to cut up to 10 percent of its global workforce as part of the same streamlining and restructuring process. According to these reports, over 1,000 positions could be affected, making this the third major round of cuts in the company since 2024. For Cash App and Square users, this is the backdrop for the launches: a company that is simultaneously tightening costs and attempting to deliver a more intertwined product run across its apps.
