The Norwegian company Firi today stands out as the clear market leader among the Nordic crypto exchanges, with a strong base of active customers, impressive trading volume, and solid profits. But can Firi maintain its lead?
At Kaupr, we have spoken with Thuc Hoang, the CEO of Firi, about the key drivers behind the company's success and its plans for the future. Firi is now expanding beyond Norway and Denmark, looking to grow its presence across the Nordics and throughout Europe, while also targeting institutional investors, as well as offering new products and services for retail investors.
Timestamps:
00:00 Introduction about Firi
00:56 The keys to Firi’s success
06:36 New initiatives going forward
07:57 Branching out on the b2b side
09:32 Retail investor offerings
10:10 Focus on MiCA application
12:20 MiCA, the Nordics and beyond
14:40 Growth opportunities in Norway
15:36 ETF funds and tokenization
16:57 Positioning in the Nordics
20:21 Firi´s margins and prices
27:15 Paymentes, stablecoins, and CBDCs
30:37 Convergence TradFi, Fintech, crypto
32:06 Firi the company - any listings?
34:17 The crypto market
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