New figures presented at Baltic Crypto Adoption Week show that the share of Estonian adults owning crypto has fallen from 9.2 to 8.7 percent over the past year – but interest among young people and higher-income groups remains strong.

Estonia has long stood out in the Baltics as a country with unusually high digital literacy and early adoption of new financial technology. The moderate decline in crypto ownership is therefore more interesting as a signal of market sentiment than as a sign of structural retreat – particularly because the demographic patterns that have driven growth remain largely intact. "While total ownership saw a modest decline this year, Estonia remains one of the most demographically consistent crypto markets in the region," says Vetle Lunde, Senior Analyst at K33 Research.
Disclaimer: The illustration was generated using AI.
Of Estonia's approximately 1.1 million adults, around 95,000 currently own crypto, down from roughly 101,000 the year before. Tallinn stands out clearly with 11.5 percent ownership, nearly double that of rural areas. The 30–39 age group is the only one to have increased ownership over the past year, now topping the list at 17.6 percent. Among men aged 18–39, one in four owns crypto.
The gender gap is pronounced and has widened: 13 percent of men own crypto compared to 4 percent of women. The female share of crypto owners has fallen from 36 to 27 percent over the past year.
Estonia's total crypto wealth is estimated at 237 million euros, but the distribution is uneven. 57.5 percent of owners hold less than 1,000 euros. Bitcoin is the most widely held asset at 59 percent of owners, followed by Ethereum at 30 percent and the stablecoin USDT at 12.6 percent. Binance is by far the most used platform at 29 percent, ahead of Revolut and Coinbase.
Despite the fall in actual ownership, 25 percent of all Estonians expect to buy crypto by 2036 – down from 30 percent the year before, but still a significant figure. Among the youngest cohort, aged 18–29, 44 percent say the same. 83 percent of existing owners plan to increase their holdings.
"Estonia's profile is unique: strong participation among young men, steady interest among mid-career professionals, and a clear distinction between urban and rural adoption. Even with market headwinds, the country shows significant long-term potential," says Magnus Jones at Nordic Blockchain Association.
The report is part of a wider Baltic research series also covering Latvia and Lithuania. Baltic Crypto Adoption Week is brought to you by K33, Firi, Nordic Blockchain Association and Kaupr, in partnership with Latvian Blockchain Association (LBAA), Estonian Web3 Chamber (EW3), UN:BLOCK, CoinsPaid, Kraken, Brava Finance and Kvarn X. All three country reports are released Thursday 9 April and can be downloaded at kaupr.io/baltic-crypto-adoption.
Here are some key figures from the survey.