Swedish online broker Avanza has integrated live portfolio data into its investment forum Placera, powered by fintech company StockRepublic. Two million users can now see what others actually buy and sell — not just what they claim to do.
Social investing — the idea that retail investors learn from each other by openly sharing portfolios and strategies — has long been the domain of platforms like eToro and Reddit. StockRepublic is now bringing this model into established financial institutions. Avanza is the first major Nordic broker to deploy the solution, integrating it directly into Placera Forum, Sweden's largest investment community with over two million users.
Until now, Placera has functioned as a traditional discussion forum: opinions on stocks, tips and analysis — with no connection to what users actually do with their money. With the new integration, users can link live data from their Avanza account to their forum profile, allowing others to see holdings, transactions and returns in real time.
This makes it possible to verify whether the person recommending a stock actually has money in it. The gap between what people say and what they do has long been a persistent problem in investment forums — verified data is StockRepublic's answer to that.
To protect privacy, the system does not disclose net worth or exact cash balances. Instead, it displays percentage allocations of the portfolio along with buy and sell prices. According to Avanza, this keeps the focus on strategy and returns rather than the size of an investor's wallet.
"We are thrilled to give Avanza's customers access to these actionable insights. By enabling portfolio sharing, we're introducing a level of transparency that directly supports our customers' wealth-building efforts," says Gustaf Unger, CEO of Avanza.
StockRepublic positions itself not as a consumer platform but as infrastructure for financial institutions that want to make their investment communities more social. The solution is delivered as an API or white-label integration, designed to increase trading volume, user retention and revenue per customer.
The Avanza launch is the company's most prominent reference to date, demonstrating that the model can scale into established brokerages — not just native fintech apps.
Via Placera, investors can now track which stocks, mutual funds and ETFs are most popular among other users, see which securities dominate active discussions, and identify who has delivered the strongest returns over time. A proprietary risk-adjusted five-star rating system rewards portfolios with solid diversification and consistent growth.
"This is a major milestone for us. We're moving from isolated stock threads to a dynamic live feed where users can see if their peers are staying the course or adjusting their portfolios," says Philip Scholtzé, CEO of Placera.
Sources: Avanza, StockRepublic
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