Christian Ander, CEO of Goobit Group AB, shares insights on why Bitcoin is central to the company's vision, detailing their Bitcoin Treasury Strategy and its implications for investors and the future economy.
We interviewed Ander following the company's announcement this morning of its Bitcoin Treasury Strategy, which you can read more about here.
Goobit Group AB CEO Christian Ander firmly believes that Bitcoin will shape the future of capital markets, a conviction that underpins the company's recently launched Bitcoin Treasury Strategy. Through its brand BTCX, Goobit has integrated Bitcoin as a core component of its balance sheet, viewing it as a long-term investment that will provide a competitive advantage to companies adopting this approach.
The Bitcoin Treasury Strategy, whose first funding round has closed with strong interest from strategic investors, aims to accumulate as much Bitcoin as possible over the medium and long term. Ander describes the strategy as a natural evolution for BTCX, a company with 14 years of experience dating back to 2011, recognized as one of Europe’s most resilient Bitcoin trading platforms. BTCX combines its established exchange operations with treasury management, creating synergies between trade and treasury activities. This dual approach offers shareholders both revenue participation and direct Bitcoin exposure, reinforcing Goobit's commitment to Bitcoin despite market volatility and past bear markets.
Christian Ander is confident that the growing number of companies adopting Bitcoin treasury strategies will collectively lay the foundation for a new economy. When asked about an exit strategy from Bitcoin, Ander’s answer was an unequivocal “Never!” reflecting Goobit's firm belief in Bitcoin’s potential and their intent to hold and increase their Bitcoin reserves.
The company’s strategy also includes international expansion for both the exchange and treasury businesses. Leveraging its strong position and longstanding reputation within the Bitcoin community, Goobit aims to extend its footprint beyond Sweden while maintaining transparency by regularly reporting metrics such as net asset value and Bitcoin per share. Regarding funding, the initial round targeted strategic investors with expertise in capital markets and Bitcoin treasury management, positioning Goobit well for growth and further Bitcoin accumulation.
Ander also hinted at an innovative “Community Treasury” concept, which sparked our speculation about a potential community shareholding model, a “folkeaktie”, though details remain confidential at this stage.
00:00 Welcome to Christian Ander
00:32 Why Bitcoin Treasury Strategy
01:55 Trade and Treasury businesses
03:35 We are still extremely early
04:26 Will hold Bitcoin forever
05:06 A total change in financial markets
06:11 Medium and long-term goals
07:18 International strategy
08:02 How to manage volatility
09:37 Funding and new investors
10:45 Build a community treasury
12:34 Bitcoin as a financial network