Firi has hired Mads Eberhardt as the company's first crypto analyst, an important step to strengthen Firi's analytical capacity and deliver even more knowledge, transparency and insight about the crypto market to the entire Nordic region.
Firi is betting more strongly on insights and analytics, an area where crypto broker K33 and K33 Research, led by Vetle Lunde, have long been the dominant Nordic voice. With Eberhardt on the team, it may now appear that this picture is about to change, and that more players will help lift the level of knowledge and diversity in the Nordic crypto market.
As part of the group behind the Nordic region's largest crypto exchange with over 350,000 users, Firi is now strengthening its team with the hiring of Mads Eberhardt in the role of crypto analyst. He will be given a central role in developing Firi's analytics, market insights and dissemination about the crypto industry, as well as contributing to product development, evaluating new crypto services, and improving internal processes.
Mads Eberhardt has broad experience from the crypto industry. He founded BetterCoins.dk, one of Denmark's first and largest crypto brokers. He has worked as a junior trader at Bitcoin Suisse, been Denmark's only crypto analyst employed in a bank at Saxo Bank, and has recently been a crypto analyst with the independent analysis agency Steno Research. He holds a Bachelor of Arts in International Business from Copenhagen Business School.
“The crypto market is evolving rapidly — and Firi is in an ideal position to shape the future in the Nordic region. I look forward to bringing both analysis and insights into games to strengthen users' understanding of crypto and Firi's strategic decisions,” said Mads Eberhardt. “This isn't just about following the market -- it's about leading it.”
Karina Rothoff Brix, Country Manager for Denmark and board member of Firi AS, says: “We are very proud to have Mads join the team. He has both deep knowledge, a strong analytical profile and the ability to convey complex topics in a way that creates value for our users. Mads will be an important part of Firi's next phase of growth throughout the Nordic region.”
Also, the group's founder and CEO, Thuc Hoang, is proud that Mads finds Firi attractive. “It shows that Firi is now perceived as the company we have been working to create since 2017 — a company focused on knowledge, insight and credibility,” said Thuc Hoang.
Firi has hired Mads Eberhardt as the company's first crypto analyst, an important step to strengthen Firi's analytical capacity and deliver even more knowledge, transparency and insight about the crypto market to the entire Nordic region.
Firi is betting more strongly on insights and analytics, an area where crypto broker K33 and K33 Research, led by Vetle Lunde, have long been the dominant Nordic voice. With Eberhardt on the team, it may now appear that this picture is about to change, and that more players will help lift the level of knowledge and diversity in the Nordic crypto market.
As part of the group behind the Nordic region's largest crypto exchange with over 350,000 users, Firi is now strengthening its team with the hiring of Mads Eberhardt in the role of crypto analyst. He will be given a central role in developing Firi's analytics, market insights and dissemination about the crypto industry, as well as contributing to product development, evaluating new crypto services, and improving internal processes.
Mads Eberhardt has broad experience from the crypto industry. He founded BetterCoins.dk, one of Denmark's first and largest crypto brokers. He has worked as a junior trader at Bitcoin Suisse, been Denmark's only crypto analyst employed in a bank at Saxo Bank, and has recently been a crypto analyst with the independent analysis agency Steno Research. He holds a Bachelor of Arts in International Business from Copenhagen Business School.
“The crypto market is evolving rapidly — and Firi is in an ideal position to shape the future in the Nordic region. I look forward to bringing both analysis and insights into games to strengthen users' understanding of crypto and Firi's strategic decisions,” said Mads Eberhardt. “This isn't just about following the market -- it's about leading it.”
Karina Rothoff Brix, Country Manager for Denmark and board member of Firi AS, says: “We are very proud to have Mads join the team. He has both deep knowledge, a strong analytical profile and the ability to convey complex topics in a way that creates value for our users. Mads will be an important part of Firi's next phase of growth throughout the Nordic region.”
Also, the group's founder and CEO, Thuc Hoang, is proud that Mads finds Firi attractive. “It shows that Firi is now perceived as the company we have been working to create since 2017 — a company focused on knowledge, insight and credibility,” said Thuc Hoang.
