Firi and CEO Thuc Hoang: Reaching for New Frontiers in Nordic and European Crypto

The Norwegian company Firi today stands out as the clear market leader among the Nordic crypto exchanges, with a strong base of active customers, impressive trading volume, and solid profits. But can Firi maintain its lead?

September 1, 2025
crypto
Crypto exchange

At Kaupr, we have spoken with Thuc Hoang, the CEO of Firi, about the key drivers behind the company's success and its plans for the future. Firi is now expanding beyond Norway and Denmark, looking to grow its presence across the Nordics and throughout Europe, while also targeting institutional investors, as well as offering new products and services for retail investors.

Timestamps:

00:00 Introduction about Firi

00:56 The keys to Firi’s success

06:36 New initiatives going forward

07:57 Branching out on the b2b side

09:32 Retail investor offerings

10:10 Focus on MiCA application

12:20 MiCA, the Nordics and beyond

14:40 Growth opportunities in Norway

15:36 ETF funds and tokenization

16:57 Positioning in the Nordics

20:21 Firi´s margins and prices

27:15 Paymentes, stablecoins, and CBDCs

30:37 Convergence TradFi, Fintech, crypto

32:06 Firi the company - any listings?

34:17 The crypto market

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