Pensum Asset Management and K33 AB join forces to explore safe and professional solutions for exposure to Bitcoin and digital assets for Norwegian investors. The collaboration starts with research, insights and training.
This is yet another example of how traditional finance is now showing interest in crypto, bitcoin and other digital assets. Pensum Asset Management, in the image represented by the management department, is part of the Pensum Group.
Pensum Group is a Norwegian financial group with activities in asset management, corporate finance, insurance brokerage and accounting services, while Pensum Asset Management AS constitutes the Group's management and advisory arm focused on investments and wealth management.
“We manage other people's money as if it were our own,” says Tom Pettersen, CEO of Pensum Group AS. “Our customers value transparency and quality. With this collaboration, we can offer them safe and informed access to digital assets, in line with our values of trust and clarity.
Pensum's clients are wealthy individuals, family offices and institutional investors, primarily in Norway.
The collaboration starts with a focus on research, insights and training materials for investors, and lays the foundation for future investment products. Before launching such products, approval from the relevant authorities is required.
K33 and Pensum will jointly develop regulatory and institutional solutions for clients seeking professional management of digital assets. The aim is to strengthen the understanding of the asset class among both advisers and investors.
“Financial institutions are moving from exploration to actual implementation of digital assets,” says Torbjørn Bull Jenssen, CEO of K33 AB (publ). “The partnership with Pensum enables us to deliver research-based and professional digital solutions within a safe advisory environment.
